Chamali Raigama
Senior Brand Manager, Procter & Gamble
Products: Always Discreet, Always Discreet Postpartum
• Leading the go-to-market launch for Always Discreet Postpartum via implementation of creative marketing & promotion, digital strategy optimization, and market segmentation [performing ahead of expectations for 8+ weeks since launch]
• Managing the Always Discreet Postpartum marketing budget to drive +50% brand awareness & reach
• Creating competitive go-to-market strategies for upcoming product innovation in the next 3 years
• Re-engineering consumer insight and analytics reporting to drive +50% faster insight retrieval & decision making
• Leading cross-functional projects to deliver marketing insights & assets for sales and product development
• Leading agile business development & critical situation management through competitive intelligence research
Work Experience
August 2023 - Present
Senior Brand Manager
Procter & Gamble
Cincinnati, Ohio
February 2024 - Present
Lead Sales Associate
J.Crew
Cincinnati, Ohio
• Leading the go-to-market launch for Always Discreet Postpartum via implementation of creative marketing & promotion, digital strategy optimization, and market segmentation [performing ahead of expectations for 8+ weeks since launch]
• Managing the Always Discreet Postpartum marketing budget to drive +50% brand awareness & reach
• Creating competitive go-to-market strategies for upcoming product innovation in the next 3 years
• Re-engineering consumer insight and analytics reporting to drive +50% faster insight retrieval & decision making
• Leading cross-functional projects to deliver marketing insights & assets for sales and product development
• Leading agile business development & critical situation management through competitive intelligence research
• Lead brand ambassador by delivering exceptional consumer engagement, personal styling, and enthusiasm
• Generating over $10K+ sales within first month through intentional follow-ups & client relationships
• Assisting with in-store placements, store layouts, and team management
• Delivering demand creation through in-store modeling of new arrival collections to generate customer interest
• Achieved 2 promotions in 3 years due to execution with excellence & above-average performance with customer management, deal execution, and client relationship management
• Rescued $25M revenue project from delivery failure through critical situation management & time-sensitive resource allocation among 30 cross-functional worldwide IBM teams [with only 1 year of work training]
• Architected $12.4M COVID-19 relocation project for a large travel & transportation client to optimize operations
• Constructed consumer-facing marketing campaigns to convert competitive users that led to $5M in revenue
• Maintained influential partnerships with executive leadership as a lead brand specialist of legacy mainframe product
August 2017 - July 2021
Brand Technical Specialist
IBM
Dallas, Texas
August 2018 - Present
Founder & Freelance Photographer
Chamoments
Cincinnati, Ohio
June 2022 - August 2022
Associate Brand Manager Intern
Keurig Dr Pepper
Frisco, Texas
January 2022 - December 2022
VP of Communications
Texas McCombs School of Business
Austin, Texas
• Led 5+ years of storytelling experience in photography & videography mediums with over 50+ clients
• Specialized in portrait & travel photography with expanding interests in product & abstract photography
• Analyzed a current CSD brand’s performance to establish brand health, industry standing, and product performance
• Conducted regional deep-dive analyses to understand gaps in brand’s messaging and potential process improvements
• Participated in a brand in-market data gathering via bottler routes, supply chain operations, and product performance
• Delivered brand-wide best practices guide to align CSD brand’s national and regional marketing teams on topics such as concept ideation, marketing plan execution, brand strategy alignment, and social media integration
• Created over 100+ marketing assets for cross-functional organization event promotion that drove 80% of attendance
• Debuted live story content capture method to capture real-time event footage that led to 50%+ spike in prospective student engagement with the organization
• Managed cross-organization communication between GWIB & 10 other MBA organizations to drive optimal collaboration
• Launched the first executive feature series that framed leadership in a more approachable & human way that drove 60% increase in prospective & current student engagement
• Led admission efforts as a GWIB brand ambassador through virtual events, external relations, and brand partnerships
November 2021 - June 2022
Marketing Director
Texas McCombs School of Business
Austin, Texas
• Created over 50+ marketing assets for cross-functional organization event promotion that drove 80% of attendance
• Debuted live story content capture method to capture real-time event footage that led to 50%+ spike in prospective student engagement with the organization
• Managed cross-organization communication between Elevate & 10 other MBA organizations to drive optimal collaboration
• Architected conversation sessions that pushed attendees to talk about challenging & complex diversity topics
Education
August 2021 - May 2023
MBA - Marketing & Entrepreneurship
The University of Texas at Austin
Austin, Texas
May 2022
Vienna Innovation Program
Vienna University of Economics and Business
Vienna, Austria
August 2013 - May 2017
BS - Electrical & Computer Engineering
The University of Texas at Austin
Austin, Texas
Leadership Activities:
- President, Texas McCombs Wellness Collective
- Co-Chair, Elevate Diversity Conference
- Co-VP Communications, Graduate Women in Business
- Cohort 4 Representative, Graduate Business Council
- Ambassador, McCombs Ambassador Committee
- Fellow, Center for Leadership and Ethics
- Member of Sports, Entertainment, and Media Association
- Member & Ally, Black Graduate Business Association
- Member & Ally, eQual (LGBTQ+ Association)
- Member, Food & Beverage Club
A 2-week global innovation exchange program held in partnership between WU Vienna and several international MBA programs from around the world.
Leadership Activities:
- Indian Cultural Association (President - 2016/2017)
- Jhalak Dance Competition (Hospitality Director - 2015/2016)